We were born Quilaban. We were born as Laboratory and Analytical Chemistry in the field of diagnostics. Our activity quickly grew. To the areas of Healthcare and Pharma, with hospital and outpatient solutions; with clinical and genomic diagnostic solutions; with personalized health solutions; and more. We have grown geographically. Angola, Mozambique, Guinea-Bissau, India. We've also grown with more companies. Cordeiro Saúde, Australpharma, Tecnosaúde, MDS, Quilaban Pharma Trading and Nôlab. Throughout this long journey, our pride in Quilaban remains unwavering. But today we are more than one company. We are a Group. Focused on different health activities. A Group with several sister companies.
A Group united by a single purpose: looking after the health and well-being of people like us. A Group that has been around for a long time. A Group that now has a name and an identity that reflect its current reality and give shape to its future.
The identity of a brand has 2 objectives:
1) Identification – so people can recognize the brand just by looking at it, even if they don't read the whole name or if they only see a small detail (utilitarian function);
2) Identity – to illustrate the personality and values of the brand, so that people can feel it and associate the brand with deeper ideas and feelings (symbolic function).
It's our new motto. Our strapline. Our creed. It says what we do, who we do it for, why we do it. We help our partners to go further in various areas of the health business. They are part of our equation and bring our purpose to life. Without them, Augma Group would not exist. It's easy to write about partnerships, it's hard to create them. We must listen, one, two, three times. We must support, one, two, three times. We must know when to wait, when to decide, when to act. We must put the interests of others on the same level as our own. In this Group, whenever our partners feel empowered, we feel the same. In our business, in the organization, on our skin. It's a way of being in life that we have tattooed on our soul.
Creating a team is different from building a team. To build a team, you just have to hire someone. To create a team, you need to care, to train, to listen, to guide and to nurture. Make each one of us a partner for all of us. Our history is made up of partnerships. It starts with our founder, Dr. João Cordeiro. A man who always put people at the heart of his projects. Even today, decades after founding this Group, he still makes a point of being close to his employees and partners. To give them his commitment, his experience, his soul.
We know teams are born out of proximity. The more we get to know each other, the more we realize that we're all in the same boat, rowing in the same direction. And the more united we are, the stronger we are, the better we feel. Happiness is for everyone or no one. Or as the poet Tom Jobim says, "it is impossible to be happy alone"... in life, in teams, in our Group.
